Our edgy designs often attract the unwanted and unwarranted attention of the websites that are used to promote properties, the biggest and baddest of them all is realestate.com.au or REA - for those in the know.
Whilst they are a necessary evil, they govern strongly how a property's photos can be displayed on their website and they have published a set of rules, that are loosely abided by and evenly more loosely policed and for some reason certain types of advertisements seem to get away with it more than others. Find a copy of the rules here:
Today, we aim to dilute the confusion around what you can, and can not do, when it comes to REA adverting.
We have recently come under fire for our drop pins that contains the logo of the company within it. Our custom branded drop pins were a favourite amongst agents and agencies as they looked professional and classy - but as they are against the REA rules, so they have to go, but don't stress there are some great options that ARE ALLOWED and that can enhance your photos. Below are a couple of examples of what you CAN and CAN'T do when it comes to drop pins.
Now, when it comes to points of interest, you can use many forms, our standard ones are allowed and you can point out whatever you deem fit, we find that picturing what the buyer may want to see works well and target your campaign to suit. For example, a retiree is going to have little interest in the nightclub scene in Northbridge but may see value in the location pf the nearest RSL or bowls club and pointing this out may increase the amount of buyers and therefor the result. We can customise a type to suit your needs and charge no extra for this service. See examples below. You can have whichever colours you like, however most of our clients trust we will make the right decision and pick the right colours for you.
Now when it comes to watermarks the following rules apply:
In conclusion, many of our clients love our designs and we love our clients so if an agent wants to try and sneak a branded drop pin passed REA, we are happy to provide this to them and if they are caught out, we are just as happy to replace it with a standard address label immediately and at no further charge.
Thanks for reading, and if you need our services, we are always happy to help.
We've all been there, you list a beautiful rural property, with the biggest shed, pool, massive water tanks, a dam and undulating green lawn that seems to go forever. Excitedly, you order the drone shots, but due to the regulations, the drone operator has to go further back than usual to get the whole block in, then you can barely make out the shed from the trees. It's a little deflating for all involved - believe me.
Well, there is a way to shoot the property, fit in all the features mentioned above, in crisp clear detail AND get an amazing top down view of the entire property. Also, if required you can retain a huge high res file to send to potential buyers or perhaps frame a copy for your seller's pool room.
This type of shot is a little complex, but so very rewarding when it all comes together. I call it, the MEGA SHOT. I was toying with the name "MONEY SHOT", but we all know the connotations of that, so lets keep it clean... MEGA SHOT.
So what is the MEGA SHOT? Well, simply put, we snake the drone over the lot, taking pictures as we go - then edit them somewhat like a jigsaw puzzle and piece it all together for the final product.
This shot is ideal for properties that don't normally fit on a single frame (over half an acre), or properties that adjoin something cool, like a beautiful park or marina, or maybe a development, where you want to have a detailed view of every lot available. As you can see, it has many applications.
Sounds good? Yeah, we like it too. Plus, it's got so many benefits that you can use to get a listing over a competitor. I'll name a few.
If you'd like to know more about the MEGA SHOT or our unique form of real estate branding, please get in contact with James on 0421 904 469 or email email@example.com.
I know that you "think" you know the answer to this one, but it may surprise you. Most people will use drone as a standard for their rural properties to show the size and purpose of the land, and whilst they are not incorrect, often you can't see the house from the trees (so to speak). Showing a top top down shot may be difficult in anything over 2 acres, simply because you can't show the full property when limited to CASA's restrictions in height at 120m. This said, there is another way.
A skilled drone photographer can take a series of photographs normally 15+ looking straight down, with an overlap and using the right methods, combine these shots together to get a fully detailed top down picture detailing every inch of the land. This, together with some perimeter shots showcasing location, could be ideal to sell some acreage, I would also get 45 degree close ins of all external additions, sheds, tanks and garages as the reason for people buying acreage normally involves these additions.
The above shot used 18 images stitched together to show the layout of this retirement duplex and display the sort of lifestyle achieved by living here.
The above shot shows the aforementioned property, neighbouring on acreage - giving a unique perspective only drone can offer.
Where drone may be overlooked, is on you day to day, mum and dad homes or small investments, this is where you stand to make the greatest impact. Eastern states and overseas investors make up a large chunk of the market, aerial shots sell the "sizzle" of that property better than any other medium. In multiple recent scenarios we have been credited for our photos helping to secure higher offers from eastern states investors than the competing local offers. One of these properties was in the heart of Mandurah - and the other in Lakelands. Both of these homes were smaller residential investment properties, both sold to eastern states investors in a multiple offer scenario.
Mandurah Example - 6/42 Sutton Street Mandurah
Lakelands Example - 79 Badgerup Avenue, Lakelands
To conclude, if aerial photography entices 1 extra buyer to write an offer or in turn gives a buyer a better perspective on the location to give them to increase their offer by $150 (the cost of a regular shoot), then it is worth getting for any property.
If you are having trouble convincing your seller maybe I can help with these quick reference points.
There are also some great points for the agent too.
So, if your looking to get some aerial done on your next listing, put UFO Drone on the top of your list.
To see what others think, see our google reviews here: https://g.page/ufo_drone?share
This is by far, the most common question we get asked, and fair enough, as a vendors budget for marketing needs to be taken into consideration when deciding on whether aerial shots are needed for a particular property.
Firstly and most importantly we conduct a safety assessment of the location. We check for nearby hazards, check flight zones, seek approvals from necessary councils or other departments and then conduct a detailed flight plan of the area to ensure it is legal and safe. With over 800 flights under our belts (or props) we know the angles we need to get and the heights we need to be at to achieve this, if we need to make adjustments, we can do so.
We are also fully insured with public liability insurance and are registered with CASA.
Now with the boring stuff out of the way we can get to what you came here for, pricing....
Mostly, for residential lots under 2 acres, we have a charge of $149.00 (subject to change over time), this price includes all travel to and from the location, normally 20-40mins of flight time and 60-90 minutes of editing costs including Light Room, Photoshop and our custom drop pins that are created on Adobe Illustrator.
We will resize to realestate.com.au's preferred size of 4:3, 2000x1500pixels, and normally 1.5-2mb. If you'd like a different size, please let us know, however we have found this to be ideal for mobile and PC. We have noticed that the larger sizes will cut into the watermark on the mobile devices.
We will put on dimensions if required, add a blur or mono (black and white) the background if necessary and straighten and colour correct all photos. All of our photos are taken in RAW format - which allows us to bring out the colours and highlights better to make the shots pop out of the screen.
All of our information is sourced via council websites for accuracy, and we rarely need any further information from the agent to get started, meaning you can concentrate on what you do best, while we get the drone photography sorted.
Our usual delivery for the photos is same day, often less than 12 hours from the time of the shoot.
Our price is very competitive - we are unaware of anyone offering the same product for a lesser price.
We are aware that many of our competition are charging far more for far less, often with some very sub standard editing, ugly labels and often the basics such as straightening the horizon are missed. This may be because they haven't subscribed to a paid editing program so simply do not have the ability to so as we do.
We will deliver as many photos as we see necessary to sell the property and its angles. Often 5-10 shots will cover all angles, showing off multiple points of interest and giving the agent and vendor flexibility on the shots they choose to market the property.
We have worked with many of Perth's top agents from the biggest brands to the boutiques, and even the smallest of boutique agencies. We are here to help you stand out from the sea of sameness.
Our latest drop pin designs incorporate the agents profile picture into the pin, to give a professional look, without looking cheesy. It also sit high enough above the property to not block the view of the home. It's been a hit with agents and is sure to catch on to my competitors, just remember, you saw it here first.
If you ever have any questions please email James from UFO Drone on firstname.lastname@example.org or book a job by following this link: https://www.ufodrone.com.au/bookings.html
James is the Owner Operator at UFO Drone and is passionate about his craft. The purpose of this blog is to educate the general public about drones and their capabilities through James' experience through his work as a real estate aerial photographer.